Bluetooth Beacons use the Bluetooth technology and to provide customers with information services and contextual marketing on the basis of their activity and location. These are designed to make use of only small amount of power, which is the reason why these can last for 2 years on a single battery. In this technology, the hardware layer is basically free of maintenance. These beacons use the same type of spectrum range as traditional Bluetooth devices, although using a varied set of channels. Read on and know 3 ways through which you can integrate beacons into your own business.
Use physical web
Plug in the beacon and use it to broadcast a web address. The URL could lead to the Facebook page of your business or your official website. Keep in mind that this will need your consumers to down a physical web browser app or the Google Chrome browser. Your customers should also have a digital device with them, such as an iOS or Android enabled smartphone, an iPad or some other similar device.
Issue digital passes
You can issue digital coupons, loyalty cards or membership cards to your customers. Any customer who installs the issued pass onto his/her phone and having proximity to a beacon can be prompted with a lockscreen message. Using Pass kits, you can create such kinds of digital assets and also distribute them easily. With mobile devices being used increasingly every day, using beacons can help you to develop a very solid foundation for the future of your business as far as user/customer engagement or marketing is concerned.
Make use of apps
In case you have an app of your own, you can consider integrating Bluetooth beacons into the business app that you have created. The integration will be done on the basis of the location of your customers. Relevant content will be shown on the phone screen through this app. You can get the scope to have the entire experience customized, apart from other things.
It is important to remember that you customers should have a browser installed already onto their smartphones in order to get beacon content or messages from your end. Those not having a physical browser, digital pass or app installed already onto their phones will be unable to get your business messages. This is a proven technology that can provoke the interests of customers on the basis of context sensitive and real-time engagement.